YouTube SEO: Rank Your Videos in Search Result

YouTube SEO

Having a YouTube Channel is not enough to rank your video in the search queries. YouTube is the second-largest search engine and the first one is google its parent. The Search engine is designed for videos query. Every minute 400-500 hours of videos are uploaded on YouTube. So Ranking videos on YouTube is more difficult but not impossible. Here are Tips for YouTube SEO.

Before we start you must know how YouTube query works?

1. How YouTube Works?

YouTube has quite different algorithms from google. The algorithms changes with time but the key concept remains the same. YouTube works on the two most basic concepts Relevance and Engagement.

Relevance of Query

YouTube has many algorithms to load relative videos to the search query.
YouTube searches look for Title, Tags, Description, Category, and Video Content. The relevance of videos to search query also related to the engagement and quality of content.

Engagement of Content

Engagement is the user experience. YouTube look at video play duration, skip steps, repeat time, and more for a particular search query.
To show engagement show thumbnails, use subtitles in videos.

2. How to Optimize Videos With The Keywords?

The audience on YouTube does not search according to our video title. They write two or three words related to their query. These words are the Keywords that we need to add in our videos. So, to rank videos in search results relative to our videos we need to add perfect keywords. Look at how to write an effective Title, Tags, and Description.

Keywords for Title

  • Optimize video title with words related to content
  • Write an engaging title
  • Use Power words in the title (power words are the words that encourage people to click)

Keyword from search result

  • Optimize video title with words related to content
  • Write an engaging title
  • Use Power words in the title (power words are the words that encourage people to click)
  • Steal Keywords from Videos and Queries

Include Popular Tags

  • Tags are the keys to SEO and special metadata
  • Tags describe the category of video (so videos will be aways from the crowd)
  • Tags play a minimal role in your video’s discovery
  • Use popular and high priority tags
  • Add leading tags in the tag box
  • Add remaining tag at the end of video description
  • Always use HashTag for tagging

What goes in Description?

  • Best place to describe your video’s content
  • Start your description with your focus keyword
  • Use the title keyword in the first two sentences (Best for SEO)
  • Try to use keywords multiple times
  • Write user-friendly description
  • Build a structure for all videos description
  • Include your social media links
  • Always use HashTag for tagging
  • Encourage the audience to check the descriptio

The Thumbnails

  • Thumbnails let viewers see a quick snapshot of your video and describe video content.
  • For best SEO the thumbnail is highly recommended.
  • Most of the users just look at thumbnail and title.
  • Make an eye-catching thumbnail.
  • 90% of the best performing videos on YouTube have custom thumbnails

Subtitle or Close Caption

  • The subtitle is the text displays over video
  • The subtitle is the text form of audio
  • Subtitles boost YouTube search optimization
  • You will get a nice SEO boost if you enable closed captions

Quick Tips for SEO

  • Encourage people to subscribe
  • Tell people to comment
  • Share on social media
  • Add some suspense
  • Create engage content

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